Brand Value And The Trail That Leads You There
Getting the shot takes much more than knowing how to use a camera. Making something of a moment so that the product pops on the social feed and makes the investment worthwhile takes a team. Especially when you throw weather into the mix, things can get a little wild. Heading out to hike the scenic Kendal Katwalk in winter and packing the gear to capture that moment in the backcountry of Washington took a lot of time, focus, and fitness. Snagging a few rays of sunshine in the middle of winter out in the PNW is rarely heard of, but that's a part of what makes our team stand out against the rest. The time, dedication, and skill allows us to make the most of every moment in every season. This is why we took this project up with REI.
More Than A Product
You can never really start out on a shoot without the heart of the product nailed down. The technical elements are important of course, but nothing pulls out the emotions like starting with something meaningful does. That "purpose of the product" is what we chase. Discovering and developing it into something that can be emotionally understood is a unique skill set that we have honed over the years. We help customers feel the purpose of the product emotionally and allow them to see themselves using it to fulfill the needs they came looking for. Then we present them with a curated experience that allows the viewer to get locked in on the product they are seeing now being the one they want.
There And Back Again
What does it take to have a dream, seek it out and return home with all the golden moments? A lot more than we usually think it's going to require. Summiting icy peaks, or pushing through the blazing desert just to dive deeper into the earth holds the excitement that fuels that passion to be out in it all. Having the right experience is more than just having a plan to do it. It requires the right team, a sharp mind, and the correct gear. Shooting Gregory Packs has driven our team to wildly different climates, all in search of those golden moments. Coming back with something that captures the dream is what we're all about. The cherry on top of it all is seeing the look on our clients' faces when we show them that we caught that dream and were able to put it in a photo.
When You've Reached The Top
What's left when that trial has ended and you've reached the top? You take a moment and breathe it all in. There is nothing quite like it. But then where do you go? When you've been doing something so long, can you keep it interesting? That's the difficulty with crafting compelling content. Doing a good job is only the start. Keeping a brand engaging and interactive with compelling media that exceeds your standards is what we do. Shooting a brand that carries weight like Arc'Teryx can take a mountain of effort but with the right team and focus, it can be accomplished in an effective and sustainable way. Understanding a brand and starting with a vision or crafting our own is a passion of ours and creating profitable marketing content is our result. Believing that your brand and your product have value and can add to the life of your user is all we need to make something you'll be stoked on.
The Road Ahead
Carhartt was founded by Hamilton Carhartt in 1889 in Detroit, Michigan, to make work clothing for manual laborers. Their first slogan was "Honest value for an honest dollar.". Talk about a storied company. Still, though it all, they've stuck in the hearts and minds of the American blue-collar worker. A utility clothing brand that's pushing 150 years of business. How have they done it in a market that puts companies out of business faster than more people can zip up their jackets?
Discovering your niche can present unique obstacles but that's where working with a company that understands the product because they use it makes the difference. Whether you've been bringing your product to the market for over 100 years, or if you've just started, we have the answers for your creative needs. Developing marketable content for old-timers and newcomers is what we do.
No matter which service you need, whether it be photography, videography, or animation, you’ll experience a relaxed, high-end, and professional shoot that delivers industry-leading visuals and thorough communication throughout the entire production. From pre-production to post, Wilding Media Co applies its unique expertise in capturing an artful taste for adventure alongside its highly skilled team to take your vision and make it profitable marketing content. Our storytelling allows us to bring out the best in your products and services.